Crocus
Brand development
Brand Identity
Packaging Design
Services:
The Big Problem:
I helped Crocus with 5 major problems:
Have Strong Brand Recognition
New nail polish bottle designs
Be a top luxury lacquer brand
Featured in top magazines
Sell nail polish in stores (specifically Sephora)
The Grand Solution:
Crocus makes cruelty & 12-free, VEGAN Nail Polish. Crocus mixes a classic old time-y feel with modern patterns and trends, creating wearable every day nail polish.
I helped them come up with a coherent color palette that we based their nail polish colors off of. We wanted an elegant yet timeless feel for their new business, so we went for a classic color palette.
After the color palette came the logo - I incorporated all of the letters in ”Crocus” into their main emblem. It is also shaped like a nail bed, representing the nail polish that they sell.
Lastly, I designed a nail polish for them that includes the emblem as the top of the bottle.
