Dead Sour
Brand development
Brand Identity
Packaging Design
Services:
The Big Problem:
Dead Sour needed branding development and identity for their new sour candies. After their branding was complete, they needed two packaging designs that complimented one another for two types of candy - sour & X-treme.
Besides just branding, dead sour wanted mascots for their candies, based off of their flavors they have - lemon, orange, blueberry & strawberry.
The Grand Solution:
Dead Sour is a brand new sour candy on the market. I helped them with their branding, messaging & voice. After figuring out their main goals, I started on the design process.
The most important thing was to make the color palette for both packages cohesive with one another.
Then came the mascots! These were based off of the flavors dead sour has - I made a normal version of each mascot, as well as a version for their X-treme flavor with the brand’s star element in their eyes.
