La Terre
La Terre is a brand passion project that I created. The challenge was to create a brand based on the earth’s elements. How can I mix the sharp structure of shapes like trapezoids while including the softness of clay?
Brand Identity
Logo Suite
Brand Pattern
Services:
I designed a full logo suite for La Terre. This includes a main logo, extended logo, square logo, and rectangle logo. The logo itself is unique because it includes strong, tall letters, to balance out the tall strong imagery. The main pottery imagery as well as the brand pattern include unique pottery shapes, where the negative space actually helps define the shape.