Dead Sour:
Dead Sour is a sour gummi candy. The two flavors they have are a sour version of the famous marshmallow candies and an x-treme sour candy. Both show-casing their own color palette. They have hand drawn fruit characters to add a personal touch to their brand - making shoppers more inclined to chose them over other leading brands of sour candy. These fruits also help with brand recognition.
Services:
Brand Identity
Packaging Design
Thank You Cards
I designed packaging that stands out from the typical candy aisle—bold, edgy, and impossible to ignore. With striking colors, sharp graphics, and an attitude that screams “only the brave,” DEAD SOUR isn’t just candy—it’s a challenge, an adventure, an obsession. Notice the stars that are included in the main logo, on the packaging, and in the dead sour characters once they turn X-TREME.
