Arbeli Group Insurance
Arbeli Group Insurance helps business owner protect their biggest assets… their business. They offer owners luxury and convenience while being able to have the freedom to live their life on their terms. They were looking to bring some of that luxury to their own business while incorporating the metaphor that in a small business every “bee” plays a vital role in their “hive”, from the queen to the workers, ensuring the business flourishes.
Services:
Brand Identity (Full logo suite)
The Arbeli Group’s final deliverables included a logo suite - ensuring that they have logo options to use across platforms. You’ll notice that the main logo was used on the side of the building and on the front of the business card, while their alternate logo was used more often on social media. I also designed a personalized color palette and font system to increase brand recognition.
