Turf USA
Brand development
Brand Identity
Web Design
Services:
The Big Problem:
Turf USA is a new landscaping supply company located in Las Vegas, NV. As a new brand, I had to understand their goals, mission and vision that they saw from the brand. With my help, we figured out what kind of a company they want to grow into. I researched their competitors in the area and who their ideal audience would be. Two of our main focuses were consistency and recognition. As a brand new business it is vital for new clients be able to recognize them - brand recognition builds trust over time, and trust leads to more sales, after all!
The Grand Solution:
I designed a dynamic multi logo suite which includes different color variants and sizes for versatility and adaptability for the brand. In addition to the logo suite, I helped Turf USA come up with a color palette to establish a strong and memorable identity. Once the brand was designed, I incorporated all of their new brand elements in their Shopify website. This five page site is completed with a home page, an e-commerce products page, a contact page, about page and an installation page.
