The Blind Spot Method:
The Blind Spot Method is a dating service that helps high-performing men gain clarity around their relationship blind spots, so they can build aligned, lasting partnerships. My goal while working with Molly, owner of The Blind Spot Method, was to understand her target audience and build a brand that naturally attracts them.
Services:
Visual Identity
Brand Strategy
The brand I built for The Blind Spot Method was focused on these key words: luxury, masculine, intelligent, warm, timeless & confident. Targeting men in 35-50 who are successful in all aspects of life besides dating, The Blind Spot Method was designed to fit a gap in the dating industry, with the feel of a private club you want access to.
