UnityView
UnityView is a live TV company, geared mainly towards live sport events. Their previous branding was far too crowded and overcomplicated, which actually left the brand less recognizable. The challenge was to simplify what already existed through market research and niching down their target audience. I refined their color palette, simplified their logo, and brought UnityView’s recognition higher than it’s ever been.
Services:
Brand Identity (Full logo suite)
Web Design (Shopify)
Uniforms & Merchindise
After researching their ideal audience and narrowing down what their brand voice sounds like, I designed a logo with clear higher archery and legibility. The logo itself has a hidden TV (in the negative space located in the middle of the logo) and camcorder (the light blue design when turned 90 degrees) - giving a nod to what the company does, without having too many design elements and overwhelming the general public.
